Case Study:
Sands Roofing and Construction

Sands Roofing and Construction (formerly Sands Enterprises) was ready for a refreshed website and a new name that included their main focus: roofing.

 

For their website, we focused on speed, capturing leads, message clarity, great images, and service area pages to help them rank better in search engines for those places.

 

We also strove to do this at a cost that worked with their budget.

 

Check out the result:

https://sandsroofingandconstruction.com/

Without SEO (search engine optimization) their website would not be found very often in searches. Since they understood the importance of ongoing SEO, we implemented SEO activities starting January 12, 2022. Let's compare:

1/12/22

First Page Keyword Rankings: 1

Rankings in the First Two Pages:  13

Baseline Keyword Count: 16

10/12/23

First Page Keyword Rankings:  257

Rankings in the First Two Pages:  315

Keyword Count: 333

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Since January 1, 2022, through November, 2022:

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• They went from 6 to 7 calls in November and December of 2021 to 24 calls in January (when we started managing their ads.)

• Cost per conversion during this time averaged $73 with 148 calls coming in.

• Results have enabled Sands to steadily grow its marketing budget and almost triple its revenue (to date: October 2023).

Here are a few of the services Saluda Digital Marketing has been providing:

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• Posting daily on social media 

• Creating and managing ads

• Producing videos using still images and drone footage

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Consistent posting not only helps others know, like, and trust them on social media, but it also sends signals to search engines which helps to boost their SEO.

Getting reviews is tough, even for a great company like Sands Roofing and Construction. Right away, we implemented an email drip campaign to make it easier to collect reviews.

 

We also gave them tips for getting reviews. They recently implemented some tips and got 9 five-star reviews in 14 days!