Case Study:
Sands Roofing and Construction
Sands Roofing and Construction reached out to Saluda Digital Marketing for help and we've enjoyed getting to know and work with these great people.
Check out the stats below to see how much they've grown.
They have their sights set high for the future!
01.
Website
Sands Roofing and Construction (formerly Sands Enterprises) was ready for a refreshed website and a new name that included their main focus: roofing.
For their website, we focused on speed, capturing leads, message clarity, and featuring their great work and products with winning images.
We also strove to do this at a cost that worked with their budget.
Check out the result:
02.
SEO
Without SEO (search engine optimization) their website would not be found very often in searches. Since they understood the importance of ongoing SEO, we implemented SEO activities starting January 12, 2022. Let's compare:
1/12/22
First Page Keyword Rankings: 1
Rankings in the First Two Pages: 13
Baseline Keyword Count: 16
10/19/22
First Page Keyword Rankings: 80
Rankings in the First Two Pages: 96
Keyword Count: 117
#1 Keyword Rankings: 39
Top 5 Keyword Rankings: 63
03.
Google Ads
Since January 1, 2022, through November, 2022:
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The click-through rate went from 1.04% in January up to 17.22% in November.
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Conversions (phone calls, website contact forms submitted, and website-scheduled appointments) went up as well. They have been able to double their ad spend budget and have almost tripled the number of conversions (from 48 in January to 130 in November).
Results have enabled Sands to steadily grow its marketing budget and reinvest in ad spend to keep growing even more.
03.
Social Media
Here are a few of the services Saluda Digital Marketing has been providing:
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Posting daily on social media
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Creating and managing ads
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Producing videos using still images and drone footage
Consistent posting not only helps others know, like, and trust them on social media, but it also sends signals to search engines which helps to boost their SEO.
03.
Reviews
Getting reviews is tough, even for a great company like Sands Roofing and Construction. Right away, we implemented an email drip campaign to make it easier to collect reviews.
We also gave them tips for getting reviews. They recently implemented the tips and got 9 five-star reviews in 14 days.